What Younger Canadians Want As Gifts This Holiday Season

What Younger Canadians Want As Gifts This Holiday Season for the World and Themselves
December 2002
Ipsos-Reid Poll

World Peace (36%) tops Global Wish List.
Spending time with friends and family (14%) and personal happiness (14%) tops Emotional Wish List.
And a new car (19%) tops Material Gift Wish List.

According to a new poll conducted by Ipsos-Reid for D-Code, when asked if they could only receive one material gift, one emotional gift, and one global gift this holiday season, one third (36%) of younger Canadians cite world peace as their global gift.

A new car (19%) is the most cited material gift, while spending time with friends/family (14%) and happiness (14%) are the items most mentioned as emotional gifts.

When asked if they could receive just one gift this holiday season, world peace/peace in the Middle East (13%) top the list according to younger Canadians (aged 18 to 34). Followed by good health/good health for family (7%), more money (6%), spending time with family/friends (5%).

Material	%	Global	%	Emotional	%
New car	19	World Peace	36	Spend time with family / friends	14
More money	13	Help support the needy	8	Happiness	14
Clothes	9	Environmental protection	4	Personal relationship / get married	8
New house	8	End to terrorism	4	Love	7
Trip/vacation tickets	5			Good health / good health for family	7
Jewelery	4
New computer	4
Win lottery	3
Books	2
Music CD's	2
Get out of Debt	2
Furniture	2
Movies/DVD's	2
Flowers	1

D-Code is a Canadian strategy, research and innovation firm that helps to engage youth and young adults. For more information please visit their website at www.d-code.com.

© Copyright 2002 Galt Western Personnel Ltd. Unless otherwise specified, you may reprint this article, quote from it, use it in research or projects, duplicate it or distribute it. Credit of authorship and source MUST be given to galtglobalreview.com. Ownership of Copyright remains with Galt Western Personnel Ltd.

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