Galt Global Review

QFS 360

The face of the Web
October 2002
By Esme Friesen

As internet use becomes more integral to business' world wide, recent statistics show some countries have a lot of building to do on their information highways.

In most developed countries, the use of the Internet as a communications and marketing tool has become increasingly significant to business operations.

Its effectiveness is marked not only by the quality of design, programming and content of a website, but by a population's ability to access the infrastructure and technology required to operate it.

While North Americans enjoy widespread access to pc's interfaced to the World-Wide-Web via thousands of kilometers of fiber optics, high speed cable and phone lines, a considerable amount of groundwork is required to bring other industrialized nations up to speed.

An ongoing study conducted by Ipsos-Reid show some surprising results.


% Ever Tried the Internet

% Past 30 Day Internet Users

Estimated Trial Population
Estimated Past 30 Day User Population
Canada
73%
60%
16,190
13,400
Sweden
73%
65%
4,295
3,800
U.S.A
72%
59%
131,601
108500
Norway
69%
60%
2,200
1,900
Denmark
68%
58%
2,700
2,300
Netherlands
64%
57%
7,528
6,700
Australia
63%
54%
8,415
7,200
UK
46%
35%
19,419
14,800
France
44%
30%
17,909
12,200
Japan
43%
33%
36,590
28,000
Germany
43%
37%
26,722
23,200
Israel
40%
33%
1,300
1,100
Mexico
39%
33%
5,785
4,900
Saudi Arabia
34%
27%
1,326
1,000
Urban China
28%
21%
4,158
3,100
Urban Brazil
26%
22%
6,494
5,400
Urban Egypt
20%
17%
1,359
1,200
Urban India
12%
9%
1,744
1,300
South Africa
11%
6%
992
500
Russia
10%
6%
5,760
3,600
    Source: Ipsos Reid, October 21, 2002

 

 

 

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