Business News  Business Roundups   Australia   Canada   Europe   United States  Careers  Classified  Feature Article  Information Technology  New Technology  Education News  World Facts  Book Reviews  Archives/Research Search Tell your friends about this page Receive articles in your mailbox Privacy Policy			World Facts January 20, 2004 The Face of the Web By Esme Friesen Back in October 2002, I noted that many developed countries still had “a lot of building to do on their information highways”. Well some, it seems, have been busy expanding their “on-ramps”. As the Web continues to grow as a marketing media format for an increasing number of businesses world wide, a recent look at Ipsos-Reid’s “Face of the Web” report has shown many of the previously lagging industrialized nations have in fact being laying the groundwork required to keep up-to-speed. The most significant increase between October 2002 and January 2004 occurred in Mexico and the UK, where there were 12 per cent and an 11 per cent respective increases in those having ever tried the Internet. Japan saw an increase of eight per cent and Urban China tied the USA at seven percent. Next to follow is France, with a six per cent increase, and Germany and Urban Brazil with a five per cent increase. In Russia the percentage of those having tried the Internet rose by three per cent, and in Canada the number actually dropped by one per cent. For those not mentioned, no change was indicated. % Ever Tried the Internet % Past 30 Day Internet Users Estimated Trial Population Estimated Past 30 Day User Population Canada 72% 62% 16,200 14,200 Sweden 73% 65% 4,295 3,800 U.S.A 79% 72% 149,000 135,800 Norway 69% 60% 2,200 1,900 Denmark 68% 58% 2,700 2,300 Netherlands 64% 57% 7,528 6,700 Australia 63% 54% 8,415 7,200 UK 57% 50% 24,500 21,500 France 50% 37% 20,500 15,200 Japan 51% 47% 43,400 40,000 Germany 48% 43% 31,300 28,100 Israel 40% 33% 1,300 1,100 Mexico 51% 37% 7,500 5,500 Saudi Arabia 34% 27% 1,326 1,000 Urban China 35% 30% 5,200 4,500 Urban Brazil 31% 24% 7,600 5,900 Urban Egypt 20% 17% 1,359 1,200 Urban India 12% 9% 1,744 1,300 South Africa 11% 6% 992 500 Russia 13% 8% 8,900 5,500     Source: Ipsos Reid, January 20, 2004 Return to Top © Copyright 2004 Galt Western Personnel Ltd. Unless otherwise specified, you may reprint this article, quote from it, use it in research or projects, duplicate it or distribute it. Credit of authorship and source MUST be given to galtglobalreview.com. Ownership of Copyright remains with Galt Western Personnel Ltd.  Business News / Business Roundup - Australia / Canada / Europe / United States / Careers / Classified / Information Technology / New Technology / Education News / World Facts / Book Reviews / Archives/Research