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BookNotes is your monthly guide to good, informative reading. Each month BookNotes will feature the Editor's choice of titles. This month our Editor has selected some seminal classics focusing on technology and management.

Living on the Fault Line:
Managing for Shareholder Value in the Age of the Internet

Publisher:
Harper Business

Author:
Geoffrey Moore

Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change.

First, Break All the Rules: What the World's Greatest Managers Do Differently

Publisher:
Simon & Schuster

Author:
Marcus Buckingham, Curt Coffman

Instead of having us squeeze ourselves into prefabricated roles, the authors encourage us to develop individual styles based on our own innate talents and competencies -- and they back up their recommendations with data gathered during the course of more than 80,000 interviews with managers in almost every conceivable industry.

The Age of Spiritual Machines: When Computers Exceed Human Intelligence

Publisher:
Penguin

Author:
Ray Kurzweil

Finally, someone with the authority to speak about the future also has the courage and imagination to do so. The Age of Spiritual Machines is no list of predictions but a framework for envisioning the 21st century in which one advance or invention leads inexorably to another. After establishing that technology is growing exponentially, Kurzweil forecasts that computers will exceed the memory capacity and computing speed of the human brain by 2020, with the other attributes of human intelligence not far behind.

Built to Last : Successful Habits of Visionary Companies

Publisher:
Collins

Author:
Jim Collins , Jerry I. Porras

Collins and Porras begin by defining the type of organizations they intend to examine. American Express, Ford, GE, Nordstrom, and Walt Disney are some of the 18 visionary companies -- widely admired, crown-jewel institutions that were founded before 1950 and have left "an indelible imprint on the world in which we live" -- to fall into the purview of their study. The authors then proceed to offer 12 management myths shattered by their research into these companies.

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