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Book Reviews see all articles in this section BookNotes BookNotes is your monthly guide to good, informative reading. Each month BookNotes will feature the Editor's choice of titles. This month our Editor has selected a range of books focusing on the innovation that occurs at the intersection of ideas. The Future of Competition Publisher: Harvard Business School Press Author: C.K Prahalad & Venkat Ramaswamy The focus of innovation will shift from products and services to environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. This is the future of competition.       Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Publisher: William Morrow Author: Steven D. Levitt Steven D. Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives - how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of...well, everything.       Seeing What's Next: Using Theories of Innovation to Predict Industry Change Publisher: Harvard Business School Press Author: Clayton M. Christensen Christensen writes from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in. This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so.   The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures Publisher: Harvard Business Press Author: Frans Johansson Johansson, founder and former CEO of an enterprise software company, argues that innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new combinations. Through the illustration of personal stories, Johansson shows how innovative ideas were born in intersections as diverse as card games and sky rises, Palm Pilots and carrots, airplanes and cookies, ants and truck drivers.       To buy these books, click on the book covers above or visit our comprehensive online bookstore at: www.galtbooks.com www.galtbooks.com has been created with a mission to assist not-for-profit organizations within your community. Proceeds from every sale are donated to the organization of your choice. Click here to learn more. You may wish to submit a book review of your own for inclusion in The Galt Global Review. Please send your review to editor@galtglobalreview.com for consideration. We look forward to receiving your feedback and suggestions. © Copyright 2005. Galt Western Personnel Ltd. Unless otherwise specified, you may reprint this article, quote from it, use it in research or projects, duplicate it or distribute it. Credit of authorship and source MUST be given to galtglobalreview.com. Ownership of Copyright remains with Galt Western Personnel Ltd. Return to Top      Business News / Business Roundup - Australia / Canada / Europe / United States / Careers / Classified / Information Technology / New Technology / Education News / World Facts / Book Reviews / Archives/Research