Galt Global Review

QFS 360

New Technology: a plethora of share, demo, and freeware
Shareware: is it really free?
Demoware: free — for a limited time
Freeware: really free
Where to find share, free and demo programs
Free lunch, you say; issues to consider before downloading


Corinne Kubota
Mario Cacciottolo

There is an abundance of software technology out there - but which program should you choose? In this article, we investigate the facts and terminology to help you "try before you buy".

Frequent software upgrades are a necessity these days, although keeping up with the latest technology has become increasingly costly and challenging over the past decade. So, what's a consumer to do?

Although magazines are full of product reviews, deciding on a purchase can raise any consumer's anxiety level and many of us need to 'see' if it works after reading about it. In response to this, as well as the ever-evolving software-based needs of customers, over the past two decades software developers have invited users to try their products by creating and distributing sample or free versions of their programs.

Shareware, demoware, and freeware offer advantages for both programmers and consumers. A programmer is able to spend less on marketing and shipping costs and has more time for creating new programs. The 'plus' for a consumer is that they can "try before you buy" to see if the program meets their needs and works with their computer system.

Shareware: is it really free?

For consumers, the main advantage of shareware is that it is free to test the complete program before purchasing. The public is welcome to download the software to their computer and then, based on the honour system, pay a small fee if they find the software useful. By doing so, they become registered with the developer and receive benefits like updates and service support.

If you don't like the shareware, most programmers include a simple "uninstall" feature you can use, just like those used by the software industry. However, the advantage of shareware is that you aren't left with a product you don't want, whereas the software industry still has a stringent "no return" policy. It doesn't matter if the software is buggy, if it doesn't meet your needs, or if you find out it won't work on your machine - you won't get your money back.

Demoware: free — for a limited time

Demoware is advertising taken one step off a magazine's printed page. Although there are exceptions, generally demoware only provides a glimpse at the program's features for a short period.

Depending on the demoware, the main features may be disabled or it could include a built-in "time out" feature that expires the program after a set period (as little as 10 days, in some cases).

The number of users may be limited during the trial period, but you can add enough to see if the program will work for you or the company you work for. After it expires, any user has the option to become a customer.

Shareware Terminology

Shareware: On the Internet free of charge, shareware is distributed based on an honour system. Authors usually requests that a small fee be paid if you like the program and use it regularly. In exchange for the fee, you are registered with the producer and can receive service assistance and updates

Demoware: A trial version available on a software company's CD-Rom

Crippleware: Basic features from the copyright version will function, however advanced or "special" features are disabled to encourage a sale

Nagware - This type of shareware will frequently display a pop-up screen to remind the customer to purchase the complete program

Adware: Advertising supported software. Media companies pay software companies to place banner advertisements in their programs. Banners are removed when the full pack is purchased

Spyware: Any embedded software within bigger applications that "steals" information about the user to send to the manufacturer

Ad-aware - Free software that finds and removes spyware

Freeware: really free

Sometimes, you can get more than what you pay for. Free software on the Net is simply getting better, as most versions are not disabled, they don't time out, and some users find the freeware better than the bought version of the software.

Often available from the same Web sites as shareware, freeware will often include advertising that runs while you use the program. You may find it annoying but the programmers need to add it if they can-after all, someone has to pay for lunch.

Although it is available free, the programmer retains the copyright to the freeware. This usually means you can use the software, but not sell it. Sometimes the programmer offers you extended enhancements for a fee, but they are not mandatory.

Where to find share, free and demo programs

There are a number of program Web sites (tucows.com and download.com, for example) that provide links to developers' sites, but it is rare for the program sites to host files.

The few shareware sites that do host files usually scan their collections quite thoroughly, but if there is any doubt in terms of trust or in regards to support for the product then the best method is to download a shareware file directly from the programmer's Web site.

Carefully read the download information on the shareware/freeware or programmer's Web site before loading a program on to your computer. In addition, it is important to review the licensing or terms-of-use agreement for each program.

Free lunch, you say; issues to consider before downloading

Shareware is a great concept, but there is no such thing as a free lunch. At a minimum, you can count on developers asking for information from you, and in some instances, spyware is installed to track your usage, habits and movements online. Spyware is attached to some of the most popular Internet downloads, like the program Kazaa, which follows Napster's file-swapping legacy.

The use of spyware should remind you of the main point of shareware, freeware and demoware: they are marketing devices for software developers. Similar to spyware, tracking software is also used frequently. This embedded program relays statistical information from a customer's PC to an organization's server. The tracking company will not be able to attribute your surfing habits directly to you, however some degree of data mining is utilized and many users dislike having their surfing habits collected.

Although it's annoying, spyware causes no damage to your system, which is unlike computer viruses. The risk of getting a virus is ever-present and downloading software from unknown sources is just asking for trouble. Happily, shareware developers have a superb track record for providing thoroughly scrutinized products. Developers, webmasters and other system operators closely scan programs before each is made available to consumers.

Another point to consider is copyrights. There is a popular misconception that purchased software is free to distribute and that shareware and freeware downloaded from the Internet can be sold, so it is important to remember that any copyright pertaining to the licensed version also applies to its shareware. To ensure you are legally distributing someone else's shareware, check the program for any distribution restrictions the author may have placed on their software.

We all like to get something for nothing and there is a lot of free software available on the Internet, ranging from screen savers to utility programs. With such a range available, think of demoware as taking a new car for a test drive with the salesperson in the passenger seat, shareware as the opportunity to take an extended test drive, and freeware as having total access to someone else's car. These are good options to have, even if you just want to "borrow" someone's car, see how it handles, and then drive your own vehicle off the show room floor. Happy downloading :-)

 

 

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