Galt Global Review

QFS 360

August 11, 2004
business digest


European Roundup
by Esme Friesen

headlines:
Transplants from space
The solar race continues
Orange vs. Orange: Who can own a colour?

Transplants from space
As British scientists are given the go-ahead to clone human embryos, two Kingston University researchers have linked up with NASA in the first ever collaboration on space medicine between the United Kingdom and the United States.

The $US1 million project aims to explore ways to protect astronauts from space radiation in preparation for a manned mission to Mars in 2020.

Dr McGuckin and Dr Forraz, from the University’s School of Life Sciences, first met NASA officials at an international stem cell biology conference in San Francisco last year. The agency is particularly keen to tap into the scientists’ expertise gained from studying cancer victims in the Chernobyl nuclear disaster.

“Radiation can destroy cells in the body which naturally defend it against illnesses such as cancer,” Dr McGuckin said. “Using NASA’s advanced technology, we will work on ways to increase the body’s natural cancer destroyers.”

In further research, the team will combine umbilical blood and bone marrow stem cells with tissues from adults to grow new body tissue. The tissue is best grown in zero gravity, which mimics the conditions in the female womb.

“Long-term space exposure can cause bones to weaken, so this research will help us to develop preventative medicines for the astronauts to take with them to Mars,” said NASA’s Head of Space Medicine Dr Steve Gonda. “The technology developed will be tested in NASA’s unmanned space mission in 2008.”

Using NASA’s zero gravity facilities, the researchers will develop new tissue from blood, brain, vascular, nerve, cornea and liver cells. Dr McGuckin said the technology could be used to offer partial liver transplants within five years.

“NASA’s zero gravity facilities can actually speed up the growth of liver cells and form a larger tissue mass, which would then be transplanted into the human body. Depending on the individual, this could provide short or long-term benefits for patients with liver disease,” he said. “Within the next 20 years, there is also the potential to grow nerve pathways to repair damaged spines or brain damage caused by Alzheimer’s disease.”

The project is also backed by the British Government. The Department of Trade and Industry has pledged £40,000 to fund the Kingston researchers travel to NASA’s Johnson Space Centre and other expenses incurred during their stay.

The solar race continues
The world’s fastest solar-powered car is being driven through Sweden and Norway. Nuna 2 begins its journey on 14 August in Oslo and completes it on 21 August in Kiruna, after stopping Gothenburg, Linköping, Stockholm, Uppsala, Luleå, Kiruna, Narvik, and Andenäs.

The car was made with the help of space technology and can reach a top speed of 170 km/h.

“Space research and space technology have driven technical development forward in several areas, and the knowledge can be re-used in new contexts on Earth. Nuna 2 is a project that can illustrate and serve as an inspiration for new applications of space technology,” says Johan Marcopoulos, Information Officer, Swedish National Space Board (SNSB).

By travelling 3010 km in 31 hours and five minutes, Nuna 2 won the World Solar Challenge in Australia in October 2003. The car was built and driven by students from Delft University in The Netherlands. In Sweden, students from the Civil Engineering Programme in Space Technology in Kiruna, one of many space programmes in Sweden, are also participating.

Orange vs. Orange: Who can own a colour?
The BBC reports that due to the fiercely competitive UK mobile phone market, easyJet founder Stelios Haji-Ioannou would have been naive to assume his competitors would simply step aside when he moved into the mobile market. However, he would be surprised to find himself in a battle over the use of the colour orange.

Unsettled by easyMobile's plans to use the same vivid orange livery as other arms of easyGroup, the mobile phone company Orange is arguing it got there first.

But, can a company really claim ownership of a colour?

Companies are very particular about protecting their image, and often consider their logo's colours as their own. And so does the courts. But, this case is not so black and white. easyGroup has built a strong reputation with the colour orange, in a different set of industries, and so has Orange, in the mobile phone industry.

Had the firms remained in separate areas there would be no problem, but with the two companies now finding themselves as rivals there is a clear problem, but not a clear solution

For Orange, the argument rests on its trademark of a colour it has very specifically registered as orange Pantone No 151. For easyGroup, it is a continuation of its long-standing corporate branding.