Galt Global Review

QFS 360

 

November 3, 2005

Why Office Design matters: Part I

by Faye Mallett

 

When engineers for US furniture manufacturer Herman Miller designed steel frameworks to surround their metal desks in the late fifties they called it the “Action Office.”

Later, the same company refined its original, semi-portable model to design principles according to Marcel Propst’s theory of a “facility built on change.” This theory, which gained popularity in the mid-sixties, asserted that the right environment would encourage productivity for its occupants. Herman Miller called this “right” environment A02.

A02 became the grandfather of the modern cubicle – growing from a semi-portable steel structure to become what we know call the modern “cube farm.”

Walk into any office – from Toronto to Sydney to Chicago to Bangladesh – and you’ll most likely find yourself in one of these farms. Here, workers are seated in large, open rooms yet they sit alone at their desks, or small clusters of desks, separated from their co-workers by panels of partition boards.

The subject of many jokes, home to fictional characters and even a video game (Cubefarm: Vol.1 Attack of the HypnoSys), the cubicle has been a basic office design component for over 40 years and is still used as the primary means of conserving space while attempting to retain individual privacy.

While the partition boards are designed to decrease noise distractions in open offices the true, often untapped, power of a cubicle is that it can transform each wall into a viable work surface or a “nook” for personal expression.

In 2001, Dilbert comic strip creator Scott Adams collaborated with San Francisco design company IDEO to design the “ultimate” cubicle. Designers spent their working lives in cubicles for two months and made creative modifications according to what they discovered out of their experience.

Scott Adams spent 16 years working in a cubicle himself and after the fame of his comic strip character Dilbert, he started to receive thousands of emails from cubicle workers needing to vent about their environments. As he told CNN: “Somehow, accidentally, I realized I’d become a leading authority on what’s wrong with cubicles. You don’t have to be Thomas Edison to realize there’s a product possibility there.”

The ultimate cubicle designed by Adams and IDEO combines comfort with a youthful sense of irreverence and innovation.

Automatic lighting adjustment throughout the day that simulates the sun’s movement through the sky; modular “cubicle kit” packages for individualized seats, computers and displays (fish tanks, hammocks and a hamster wheel are options); floor panels that can rotate between Persian carpet, Japanese Tatami mats or freshly cut grass; a punching bag; a lunch cooler built into the floor - these are the new elements of the ultimate (or rather, utopian) cubicle.

Adams and IDEO aren’t the only designers who have visions of a better future for the cube farm.

In a two-year period between 2000 and 2002, designers for IBM partnered with Steelcase, the office furniture manufacturer, to design the “cubicle of the future.”

Called “BlueSpace,” the hi-tech workspace created by this collaboration has moveable computer screens, sensors and individual heating, lighting and ventilation controls. A projector transforms any area of the cubicle into a touch screen.

Both projects had designers create an aesthetic, technologically innovative livable cubicle space. Each took a basic component of office design and transformed it into an environment with life to it. IDEO designers used humour and optimism. In BlueSpace, the cubicle became its own organism, with software applications working at a cellular level to orchestrate lighting, heating, ventilation and sensor detections.

Projected as the “next-generation workspace,” IBM’s BlueSpace can be viewed at the IBM Industry Solutions Lab in Hawthorne, New York, and at Steelcase in Grand Rapids, Michigan. Several prototypes were designed from this project, one of which was exhibited at Disney World. http://www.research.ibm.com/bluespace/

Like BlueSpace, the ultimate cubicle is more of a touring art installation than a product ready to hit the market, yet IDEO may link the flexible features of the cubicle to other projects, particularly with designs for office furniture maker Steelcase, one of the company’s clients. Adams features the model on his website, http://www.dilbert.com.

Cubicles can be designed, configured and “re-packaged” in any number of creative ways, yet the design itself still does not solve some of the inherent problems of the cubicle. While it may seem faddish, researchers have been conducting studies in the area of workspace design for over two decades and the results are consistent: when workers spend a significant time isolated, whether alone in a cubicle or not seated closely to their co-workers, it reduces person-to-person communication among the members of an organization. This often affects morale and can lead to a decline in production delays.

Part II will study this topic further, looking into the issue of how office design can affect retention and productivity. Tom Allen, a researcher at MIT, conducted a decade-long study in the sixties and seventies on the way in which engineers communicated in research and development laboratories. His study found that when workers are seated in desks more than 30 metres apart, communication is reduced, roughly, to zero. His findings are still relevant today.

Part III will be an in-depth look at the work of Karen Stephenson, a New York based business-school professor and anthropologist. Stephensen does more than re-design offices. She likens her role to that of a radiologist seeking to x-ray the social networks of an organization. Her “x-ray” is the study of relationships and patterns of trust that have developed between workers in a given organization. Since 2000, Stephenson has partnered with Steelcase, the world’s largest manufacturer of office furniture, to use her techniques in office design.


 

 

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