Galt Global Review

QFS 360

 
October 10, 2007

The Business of Emergency Preparation


by Adrian Brijbassi


Governments are charged with protecting their citizens from disaster, but it's businesses in the emergency-management industry that provide much of the tools for the job. With the ramping up of security protocols, infrastructure reinforcement and information technology, pools of money are being spread around by various levels of government.

All of a sudden, companies that had catered to a niche market possess growing portfolios of clients in the public and private sectors. With such workloads come many positions to fill.

A recent report in the New York Times cited numbers from the U.S.Bureau of Labor Statistics that estimate a need for 14,000 emergency-management specialists by 2012, which would mean an increase of nearly 3,000 positions in 10 years. There's also a growth in training courses for the field, with more than 200 higher education programs projected to be in place by the end of the decade. Fifteen years ago, the number of degree programs focused on the industry was next to none.

"Disaster is a growth business," B. Wayne Blanchard of FEMA told the Times. "I have never heard anyone speculate that they think disaster losses will start going down in the near, mid- or far distant future."

That train of thought is exemplified in New York City, where disaster has been on everyone's mind, for obvious reasons. It's not just the fear of terrorist attacks that has people on guard, however. When Mayor Michael Bloomberg laid out the city's plan to deal with hurricanes, he made it clear security threats from Mother Nature are as potentially dangerous as those from any other force.

New York is among the American cities most vulnerable to a catastrophic hurricane, according to severe-weather experts, and Bloomberg's plan, unveiled in 2006, calls for the addition of 42 evacuation centers, the zoning of color-coded evacuation routes, and distribution of multi-lingual pamphlets to inform citizens on how to react in an extreme crisis. In preparing for the possible evacuation of 3 million people, $30 million will be spent by the city. There is also federal and state funding, including a portion of the $550 million set aside to help hospitals and nursing homes improve their emergency preparedness. Should New York be hit by a disaster, an evacuation would stress all of the Empire State, if not the nation.

"We're trying to play out doomsday scenarios and work backward in terms of anticipating," state assemblyman George Latimore recently said at a meeting of concerned citizens in upstate New York.

According to published reports, the key focus has been on developing adequate evacuation plans, getting facilities to enter into agreements to receive patients, and purchasing equipment and supplies. The new government initiatives in New York and elsewhere have made emergency preparation a big, booming and intriguing business across the country.

Take the case of North Carolina-based Spevco, for example. Prior to Hurricane Katrina, the company was designing large trailers mostly for use by car-racing marketers. But after the worst storm in the history of the United States hit the Gulf Coast, Spevco was pressed into creating a very different kind of machine. It received an order from FEMA for emergency-medical trailers supplied with an operating room and hospital beds. The company reportedly was working around the clock to fulfill the order and has continued to produce mobile disaster-response vehicles. While Spevco's foray into the emergency-services business was unexpected, Global Security Group has positioned itself at the cutting edge of the industry.

The company has introduced an electronic notification system that it says will help "account for people during a critical incident." The tool allows for messages to be sent and received by a centralized network, which means people can be located quickly during a chaotic event, Global Security Group says. It is an example of a growing trend in the business of emergency preparation. As governments and communities plan for the worst, businesses will find themselves in a position to not only increase profits but help save lives.